From the beginning, CHI has been a leader in innovative hair care products, but they haven’t seen a new branding system since they were founded in 1986. With so many new competitive brands on the market, CHI has lost its voice. The products CHI produce are high-end, so shouldn’t their look be as well? With this re-brand, CHI can create a lasting image of being prestigious, sophisticated, and approachable by placing a more significant importance on its brand personality. 

Services: Branding, Packaging Design & Web Design

a new style for an iconic brand